Japan is the highest cellphone user country of the world. Japanese women don’t passocon ( local terminology of laptop ) but almost cent percents have own car and cellphone which becomes the alternative of computer. All modes’ mobile has SMS, e.mail, browsing, download and accounting essential facilities. Use of local content, emicon and decorated fashion particularly by young girl with different cartoon characters are the specialty of Nippon’s mobile culture. By empowering the information here women are equal, and some case active more than men in democratic participation, business, innovations social activities along with the family works.

In rural Japan still now telephone, TV is the powerful ICTs. Radio generally used to enjoy song in car. Beyond the entertainment nature, TV regularly provides every citizen life information with issues based programs which produced with step by step presentation combine with designed text, graphics, animation and video. There is no gender gap; women drive, cultivate and work whole day as like as men. In bank, post office, library and government offices interactive touch screen technology is popular for online services. There is no difference in rights and reality between men and women. This development success is the resultant of women’s access to information and social participation.

As I know the NHK TV network is the most successful multimedia initiatives in the world. It regularly broadcasts every life, problems and news combine with video, audio, animation, text, graphics and characters to make easier the complex information and matters to nationwide general problem by local language. How effectively the old ICT , TV network can play important role – I have understand this time in Japan by my six months practical experiences. Even though I can not understand the Japanese all but whole matters I understand from NHK’s multimedia presentation. I have checked in villagers also, they know update information about essential matters < terrorists’ attack in London also >. When I asked, from where you learn; they say NHK terivi. My Japanese sensei ( teacher ) say, “I have learned vast things from NHK more than my university. It gives me all latest information from Iraq war to stomach problems, cooking to space knowledge…”. NHK is a great example to give the ownership of modern information and technology to the majority people beyond uni-nature ICT, TV’s entertainment and shallow approaches. The photographs has taken from the NHK program about skin and bloods vessels problems and prevention.

More info at http://www.nhk.or.jp ; http://www.nhk.or.jp/english